Conversion

The act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail newsletter)

Cold Fusion | SEO Glossary: C

A web scripting language with limited capabilities, mostly centered around database access. ColdFusion program files are saved on the web server with a .CFM file extension.

Cache | SEO Glossary: C

Copies of web pages stored locally on an Internet user's hard drive or within a search engine's database. A cache is the reason why web pages load so quickly when a user hits the Back button in their web browser, since the page is not being re downloaded off of the Internet. Google is unusual among search engines in that it allows Internet users to view the cached version of web pages in its index. Simply click on the word "Cache" next to the search result of interest and you will be taken to a copy of the page as Googlebot discovered and indexed it.This feature of Google makes it easy to spot cloaking..

Bulk submission services | SEO Glossary: B

An ASP that submits many URLs to the search engines on your behalf. For example: SubmitWolf. Search engines don't like these. (see "automated submitting")

Bot | SEO Glossary: B

Bot:- Short for robot. See "spider"

Body copy | SEO Glossary: B

The 'meaty' textual content of a web page. Body copy refers to text visible to users, doesn't include graphical content, navigation, or information hidden in the HTML source code.

Blog | SEO Glossary: B

Also known as a "weblog". An online diary with entries made on a regular if not daily basis. Some blogs are maintained by an anonymous author who uses a nickname or handle instead of his or her real name.

Blacklist | SEO Glossary: B

Lists that either search engines or vigilante users compile of search engine spammers, which may be used to ban those spammers from search engines or to boycott them.