Also known as a "bridge page" or a "gateway page". A doorway page is a web page full of keyword-rich copy that doesn't deliver any useful information on it other than a link into the site, and whose sole purpose is to be fed to the search engines.
Showing posts with label Digital brands. Show all posts
Showing posts with label Digital brands. Show all posts
Monday, 2 June 2014
Friday, 4 October 2013
Posted by India Digital Manager
No comments | 08:47
The cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing a survey, downloading trial software, printing a coupon, etc.
Thursday, 3 October 2013
Posted by India Digital Manager
No comments | 02:26
The rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner ads.
Posted by India Digital Manager
No comments | 02:20
The action of clicking an ad element and causing a redirect to another web page.
Posted by India Digital Manager
No comments | 02:20
The action of clicking an ad element and causing a redirect to another web page.
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