Deep submitting || SEO Glossary: D

Submitting URLs of pages deep in your site to the search engines. For example, if a webmaster of 200-page website submits each of those 200 pages. This tactic is frowned upon by some search engines because it unnecessarily clogs up their submission database when the search engine spider could find those pages on its own by exploring links starting at the home page.

Custom Error Page | SEO Glossary: C

You can customize the content and the look-and-feel of the default page that is displayed on your web server when a 404 File Not Found error occurs. A good 404 error page has a friendly message explaining that the page they requested doesn't exist at the location, a site map to encourage the user to continue exploring the site, a search box so the user can conduct a search, and a look-and-feel that matches the rest of the site, including navigation of course. Creating a custom 404 error page not only helps keep visitors in your site, it is also an important part of the search engine optimization process. Inevitably pages on your site will get moved and removed over time. When a search engine spider returns to your site to reindex those now non-existent pages, they will have a set of links to explore in the form of the site map on the custom 404 page. You can test for whether a site has a custom 404 error page by trying to access a web page with a nonsense filename after the domain name in the web site address. For example: www.yourcompany.com/blah

Crawler | CSS || SEO Glossary: C

Crawler:- See "spider".

CSS:- Cascading Style Sheet - used to control the design of website

Counter | SEO Glossary: C

A simple program which tracks the total number of webpage impressions.

Cost Per Thousand (CPM) | SEO Glossary: C

The cost incurred or price paid for a thousand impressions.

Cost Per Sale (CPS) | SEO Glossary: C

Pricing based on the number of sales transactions your ad generates. Since users may visit your site several times before making a purchase, you can use cookies to track their visits from your landing page to the actual online sale. Also known as cost-per-acquisition or pay-per-sale.

Cost Per Lead (CPL) | SEO Glossary: C

Pricing based on the number of new leads generated.

For example, people who click from an ad and then complete an inquiry form is considered to be a lead. The advertiser would pay based on the number leads received.

Cookie | SEO Glossary: C

Information placed on a visitor's computer by a web server. While the web site is being accessed, data in the visitor's cookie file can be stored or retrieved. Mostly cookies are used as unique identifiers (i.e. user IDs or session IDs) to isolate a visitor's movements from others' during that visit and subsequent visits. Other data that may get stored in a cookie include an order number, email address, referring advertiser, etc.

Conversion

The act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail newsletter)

Content Integration

Advertising woven into editorial content or placed in a special context on the page, typically appearing on portals and large destination sites. Also known as web advertorial or sponsored content.

Cloaking | SEO Glossary: C

Serving different content to search engine spiders than to human visitors. Cloaking is basically a "bait and switch" tactic, where the web server feeds visiting spiders content that is keyword-rich, thus fooling the search engine into placing that page higher in the search results. Yet when the visitor clicks on the link they are given different content, which may be totally unrelated. Search engines frown upon this practice and some will penalize or ban sites that they catch doing it.

Clickthrough | SEO Glossary: C

The action of clicking an ad element and causing a redirect to another web page.

Clickthrough | SEO Glossary: C

The action of clicking an ad element and causing a redirect to another web page.

Clickthrough | SEO Glossary: C

The action of clicking an ad element and causing a redirect to another web page.

Clickthrough | SEO Glossary: C

The action of clicking an ad element and causing a redirect to another web page.

Click-down Ad or Click-within Ad | SEO Glossary: C

An ad that allows the user to stay on the same web page, while viewing requested advertising content. Click-downs display another file on the user's screen, normally below or above the initial ad.

Click-withins allow the user to drill down for more information within the ad.

Cgi-bin | SEO Glossary: C

A "virtual" directory contained in URLs indicates a CGI (Common Gateway Interface) script is in use. A sure tip-off to the spider that your page is dynamic.

Call To Action | SEO Glossary: C

Call to action words are "doing words" such as "Click here", "Buy Now", "Enter Now" or "Click to download"

and

A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser.

Broad Match | SEO Glossary: B

Broad Match is a form of "keyword matching" and refers to the matching of a search listing or advertisement to selected keywords in any order.

This means if selected keywords are "running shoes", then ads or a search listing may be displayed if the users searches upon the following example keywords:

Any Order: "shoes running"
Synonym: "running sneakers"
Plural, Singular: "running shoe"

Broad match terms are less targeted than exact or phrase matches.

Bot | SEO Glossary: B

Bot:- Short for robot. See "spider"