Crawler | CSS || SEO Glossary: C

Crawler:- See "spider".

CSS:- Cascading Style Sheet - used to control the design of website

Broad Match | SEO Glossary: B

Broad Match is a form of "keyword matching" and refers to the matching of a search listing or advertisement to selected keywords in any order.

This means if selected keywords are "running shoes", then ads or a search listing may be displayed if the users searches upon the following example keywords:

Any Order: "shoes running"
Synonym: "running sneakers"
Plural, Singular: "running shoe"

Broad match terms are less targeted than exact or phrase matches.

Bid management tool | SEO Glossary: B

Software or an ASP service used to manage bids on pay-per-click search engines such as Yahoo Search Marketing (formerly Overture) and Google AdWords.

Banner Ad | SEO Glossary: B

A graphic image, usually a GIF or JPEG, that can be placed anywhere on a web page, most frequently centered across the top. The tile ad is a smaller counterpart, typically grouped with other tile ads along a side margin. The standard banner ad is 468 x 60 pixels; the most common size for tile ads is 125 x 125 pixels.

The Interactive Advertising Bureau regulates guidelines and standards for display advertising sizes

Alt Attribute | SEO Glossary A

The ALT attribute is designed to be an alternative text description (provide a text equivalent) for images.

AdWords | SEO Glossary A

Google's CPC (Cost Per Click) based text advertising. AdWords takes clickthrough rate into consideration in addition to advertiser?s bid to determine the ad?s relative position within the paid search results. Google applies such a weighting factor in order to feature those paid search results that more popular and thus presumably more relevant and useful. Google has also started taking into account the quality of the landing page and applying a quality score to the landing pages.

Accessibility | SEO Glossary A

Accessibility is the practice of making websites usable by disabled people - especially blind people.

Because search engines are essentially blind (ie they can't see pictures or use Flash) accessible websites tend to have better search engine rankings than inaccessible websites