Button | SEO Glossary: B

A clickable graphic that takes the user to another page or executes a program, such as a software demo or a video player.

Black Hat SEO | SEO Glossary: B

Black Hat SEO is sometimes called spamdexing (the opposite of White Hat SEO). Black Hat SEO can be any optimization tactics that cause a site to rank more highly than its content would otherwise justify or any changes made specifically for search engines that don�t improve the user�s experience of the site. In other words, Black Hat SEO is optimizations that are against search engine guidelines. If you step too far over the mark, your site may be penalized or even removed from the index.

For example, adding product reviews to e-commerce site is encouraged, because it adds useful content to the site. However, using bait-and-switch techniques to create a doorway page that hooks people querying for information on soccer, it then leads to information about health products will be unacceptable.

The following Black Hat SEO tactics should be avoided to keep your site away from penalties:
� Keyword, anchor text and domain name stuffing.
� Using hidden text or links
� Using techniques to artificially increase the number of links to your pages, such as link farms
� Excessively cross-linking sites to increase link popularity
� Cloaking, delivering different pages depending on the IP address and/or agent who is requesting it
� Doorway / Gateway / Jump Pages
� Duplicate content taken from other sites
� Auto-generated content of no value to the end user
� Spamming forums or blogs
� Excessive outbound links to websites that use high risk techniques or spam

Bidding | SEO Glossary: B

Bidding means placing a bid price that you are willing to pay as an advertiser on a pay-per-click search engine. The highest bid for a given keyword achieves the top spot in the PPC search results. In Overture, the top three bids are "featured" on Overture's partners' sites, including AOL, Altavista, Infospace, and others. The minimum bid amount on Overture is 5 cents per click through.

Pay-per-click (PPC):- a pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of click troughs rather than impressions or other criteria. Overture is an example of a search engine which charges advertisers on a pay-per-click basis.

Bid management tool | SEO Glossary: B

Software or an ASP service used to manage bids on pay-per-click search engines such as Yahoo Search Marketing (formerly Overture) and Google AdWords.

Beyond The Banner | SEO Glossary: B

Any advertisement that is not a banner, such as an interstitial or a pop-up ad.

Banned | SEO Glossary: B

When a search engine blocks your site from appearing in its search results.

Alt Attribute | SEO Glossary A

The ALT attribute is designed to be an alternative text description (provide a text equivalent) for images.

AllTheWeb | SEO Glossary A

�AllTheWeb� is a search engine owned by Yahoo and using its database.

Algorithm | SEO Glossary A

An algorithm is an operational programming rule that determine how a search engine indexes content and displays the results to its users.

Agent Name | SEO Glossary A

This is the name of the Crawler/spider that is currently visiting a page. Spider is a robot sent out by search engines to catalogue websites on the internet. When a spider indexes a particular website, this is known as 'being spidered'.

AdWords | SEO Glossary A

Google's CPC (Cost Per Click) based text advertising. AdWords takes clickthrough rate into consideration in addition to advertiser?s bid to determine the ad?s relative position within the paid search results. Google applies such a weighting factor in order to feature those paid search results that more popular and thus presumably more relevant and useful. Google has also started taking into account the quality of the landing page and applying a quality score to the landing pages.

AdSense | SEO Glossary A

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site � or matched to the characteristics and interests of the visitors your content attracts � you'll finally have a way to both monetize and enhance your content pages.

It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

Accessibility | SEO Glossary A

Accessibility is the practice of making websites usable by disabled people - especially blind people.

Because search engines are essentially blind (ie they can't see pictures or use Flash) accessible websites tend to have better search engine rankings than inaccessible websites

Absolute Link - SEO GLOSSARY

<a href="http://amitkumarlp.blogspot.in">Amitkumarlp.blogspot.in</a>

The above is an example of an Absolute Link.

It specifies a

- transfer protocol
- domain name
- and often a file name