Call To Action | SEO Glossary: C

Call to action words are "doing words" such as "Click here", "Buy Now", "Enter Now" or "Click to download"

and

A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser.

Cache | SEO Glossary: C

Copies of web pages stored locally on an Internet user's hard drive or within a search engine's database. A cache is the reason why web pages load so quickly when a user hits the Back button in their web browser, since the page is not being re downloaded off of the Internet. Google is unusual among search engines in that it allows Internet users to view the cached version of web pages in its index. Simply click on the word "Cache" next to the search result of interest and you will be taken to a copy of the page as Googlebot discovered and indexed it.This feature of Google makes it easy to spot cloaking..

Button | SEO Glossary: B

A clickable graphic that takes the user to another page or executes a program, such as a software demo or a video player.

Bulk submission services | SEO Glossary: B

An ASP that submits many URLs to the search engines on your behalf. For example: SubmitWolf. Search engines don't like these. (see "automated submitting")

Broad Match | SEO Glossary: B

Broad Match is a form of "keyword matching" and refers to the matching of a search listing or advertisement to selected keywords in any order.

This means if selected keywords are "running shoes", then ads or a search listing may be displayed if the users searches upon the following example keywords:

Any Order: "shoes running"
Synonym: "running sneakers"
Plural, Singular: "running shoe"

Broad match terms are less targeted than exact or phrase matches.

Bridge page | SEO Glossary: B

"Bridge page" == "Doorway page" ==> Also known as a "bridge page" or a "gateway page". A doorway page is a web page full of keyword-rich copy that doesn't deliver any useful information on it other than a link into the site, and whose sole purpose is to be fed to the search engines.

Bot | SEO Glossary: B

Bot:- Short for robot. See "spider"

Body copy | SEO Glossary: B

The 'meaty' textual content of a web page. Body copy refers to text visible to users, doesn't include graphical content, navigation, or information hidden in the HTML source code.

Blog | SEO Glossary: B

Also known as a "weblog". An online diary with entries made on a regular if not daily basis. Some blogs are maintained by an anonymous author who uses a nickname or handle instead of his or her real name.

Blacklist | SEO Glossary: B

Lists that either search engines or vigilante users compile of search engine spammers, which may be used to ban those spammers from search engines or to boycott them.

Black Hat SEO | SEO Glossary: B

Black Hat SEO is sometimes called spamdexing (the opposite of White Hat SEO). Black Hat SEO can be any optimization tactics that cause a site to rank more highly than its content would otherwise justify or any changes made specifically for search engines that don�t improve the user�s experience of the site. In other words, Black Hat SEO is optimizations that are against search engine guidelines. If you step too far over the mark, your site may be penalized or even removed from the index.

For example, adding product reviews to e-commerce site is encouraged, because it adds useful content to the site. However, using bait-and-switch techniques to create a doorway page that hooks people querying for information on soccer, it then leads to information about health products will be unacceptable.

The following Black Hat SEO tactics should be avoided to keep your site away from penalties:
� Keyword, anchor text and domain name stuffing.
� Using hidden text or links
� Using techniques to artificially increase the number of links to your pages, such as link farms
� Excessively cross-linking sites to increase link popularity
� Cloaking, delivering different pages depending on the IP address and/or agent who is requesting it
� Doorway / Gateway / Jump Pages
� Duplicate content taken from other sites
� Auto-generated content of no value to the end user
� Spamming forums or blogs
� Excessive outbound links to websites that use high risk techniques or spam

Bidding | SEO Glossary: B

Bidding means placing a bid price that you are willing to pay as an advertiser on a pay-per-click search engine. The highest bid for a given keyword achieves the top spot in the PPC search results. In Overture, the top three bids are "featured" on Overture's partners' sites, including AOL, Altavista, Infospace, and others. The minimum bid amount on Overture is 5 cents per click through.

Pay-per-click (PPC):- a pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of click troughs rather than impressions or other criteria. Overture is an example of a search engine which charges advertisers on a pay-per-click basis.

Bid management tool | SEO Glossary: B

Software or an ASP service used to manage bids on pay-per-click search engines such as Yahoo Search Marketing (formerly Overture) and Google AdWords.

Beyond The Banner | SEO Glossary: B

Any advertisement that is not a banner, such as an interstitial or a pop-up ad.

Beacon | SEO Glossary: B

A line of code placed in an ad or on a web page that helps track the visitor's actions, such as registrations or purchases. A web beacon is often invisible because it's only 1 x 1 pixel in size and has no color. Also known as web bug, 1 by 1 GIF, invisible GIF or tracker GIF. 

Banner Ad | SEO Glossary: B

A graphic image, usually a GIF or JPEG, that can be placed anywhere on a web page, most frequently centered across the top. The tile ad is a smaller counterpart, typically grouped with other tile ads along a side margin. The standard banner ad is 468 x 60 pixels; the most common size for tile ads is 125 x 125 pixels.

The Interactive Advertising Bureau regulates guidelines and standards for display advertising sizes

Banned | SEO Glossary: B

When a search engine blocks your site from appearing in its search results.

Bait and Switch | SEO Glossary: B

Bait and switch is considered as a spam technique when used in SEO. It provides one page for a search engine or directory and a different page for other user agents at the same URL. Sometimes it creates an optimized page and submits to search engines or directory, but replaces with the regular page as soon as the optimized page has been indexed.

Back links | SEO Glossary: B

Back links are inbound links pointing to a web page.


Inbound links (IBL):- Links that point to your site from sites other than your own. Inbound links are an important asset that will improve your site's PageRank (PR).

Automated Submitting | SEO Glossary A

Automated Submitting is using automated software such as WebPosition Gold or an Application Service Provider (ASP) such as Microsoft b-central's Submit-It service to submit your web pages to the search engines.

This tactic is frowned upon by the search engines. Indeed, some search engines such as AltaVista have completely automated submissions by requiring the user to re-key in a one-time use submission code that is displayed on the submission page as a graphic.

ASP | SEO Glossary A

An acronym for Active Server Pages, a Microsoft-invented, proprietary programming language for building dynamic web sites. ASP is also an acronym for Application Service Provider, a hosted service available via the Internet.

API || SEO Glossary A

Abbreviation for Application Program Interface. An API is a set of routines, protocols and tools for building software applications; it determines how a service is invoked through the application.

Announcing | SEO Glossary A

Announcing == Submitting

submitting a web page address to a search engine in the hopes that it will index it. Submitting your pages using an automated tool (see "automated submitting"), submitting multiple pages of the same web site (see "deep submitting"), or submitting multiple times (see "resubmitting"), particularly if those pages are already indexed, are techniques typically frowned upon by search engines. It is suspected that some search engines apply a penalty factor to pages that were submitted versus those that the search engine spiders found on their own. Indeed, Inktomi was engaging in this practice before they discontinued accepting free submissions altogether.

Announce site to search engines

"Announce" a website to the engines by adding a link to it from another site; that is, one that's already indexed (by the search engines).

Beware! Search engine submission services which promise higher visibility in the SERPS are total a rip-off.

Animated Ad | SEO Glossary A

An ad with movement, often an interactive Java applet or Shockwave or GIF89a file

Anchor text | SEO Glossary A

Anchor text is the actual text part of a link (usually underlined). Used by search engines as an important ranking factor. Google pays particular attention to the text used in a hyperlink and associates the keywords contained in the anchor text to the page being linked to. Also see "Google bombing.

Alt tags | SEO Glossary A

Alt tags alternate text associated with a web page graphic that gets displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and contain good relevant keywords. Alt tags also make web pages more accessible to the disabled. For example, a vision-impaired user may have a web browser that reads aloud the text and alt tags on a page. (For those familiar with HTML, "alt" isn't actually a tag by itself but an attribute to the "img" tag.). Note that the value of Alt tags for SEO have been discounted over time by the search engines to the point that now it is of minimal value.

Alt Attribute | SEO Glossary A

The ALT attribute is designed to be an alternative text description (provide a text equivalent) for images.

AllTheWeb | SEO Glossary A

�AllTheWeb� is a search engine owned by Yahoo and using its database.

Algorithm | SEO Glossary A

An algorithm is an operational programming rule that determine how a search engine indexes content and displays the results to its users.

AJAX - Asynchronous JavaScript And XML | SEO Glossary A

Allows you to create a more user-friendly web application by working behind the scenes (inside a web browser) by making web pages feel more responsive.

In short, it allows JavaScript scripts to send data requests and receive responses without having to reload the entire page.

Agent Name | SEO Glossary A

This is the name of the Crawler/spider that is currently visiting a page. Spider is a robot sent out by search engines to catalogue websites on the internet. When a spider indexes a particular website, this is known as 'being spidered'.

AdWords | SEO Glossary A

Google's CPC (Cost Per Click) based text advertising. AdWords takes clickthrough rate into consideration in addition to advertiser?s bid to determine the ad?s relative position within the paid search results. Google applies such a weighting factor in order to feature those paid search results that more popular and thus presumably more relevant and useful. Google has also started taking into account the quality of the landing page and applying a quality score to the landing pages.

AdSense | SEO Glossary A

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site � or matched to the characteristics and interests of the visitors your content attracts � you'll finally have a way to both monetize and enhance your content pages.

It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

Accessibility | SEO Glossary A

Accessibility is the practice of making websites usable by disabled people - especially blind people.

Because search engines are essentially blind (ie they can't see pictures or use Flash) accessible websites tend to have better search engine rankings than inaccessible websites

Absolute Link - SEO GLOSSARY

<a href="http://amitkumarlp.blogspot.in">Amitkumarlp.blogspot.in</a>

The above is an example of an Absolute Link.

It specifies a

- transfer protocol
- domain name
- and often a file name

What is Search Engine Marketing, SEM?

Search engine marketing (SEM) is a search engine result pages through advertising (SERPs) in the promotion of websites by increasing their visibility, including a form of Internet marketing. SEM or search engine result pages to achieve a high ranking for a website to use pay per click listings arranged or re-write content that search engine optimization (SEO), can be used.

Both paid and unpaid search marketing, search engine traffic and visibility through the efforts of the recovery process. They include:-

SEO: Traffic Earnings by unpaid or free listings

SEM: Buying traffic through paid search listings

what is viral marketing?

Viral marketing, viral advertising, or marketing Buzz increase brand awareness or self-replicating viral processes to occur via other marketing objectives (such as product sales) to achieve a pre-existing social networks and other technology marketing techniques that use are buzzwords referring to. It is distributed by word of mouth or network effects of the Internet and mobile networks, can be extended.

Viral marketing video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or may take the form of web pages.

The final goal of marketers interested in creating successful viral marketing programs, high social networking potential (SNP) appeal to individuals and their communication with these individuals and their competitors in a high probability of being relevant and spread of viral messages to the other in a short period of time.

The word "VRL marketed as" stealth marketing campaign - spontaneous word of mouth enthusiasm undermarket shopping centers to create the impression online advertising combined with the unscrupulous use of astroturfing is used pejoratively to refer to.

What is Digital Marketing?

Digital marketing such as computers, tablets, Smartphone’s, cell phones, digital billboards, and game consoles such as the use of electronic devices to engage with customers and other business partners that is marketing. Internet marketing is a key component of digital marketing.

Digital marketing a variety of digital channels such as email, social networks, etc. using any organization or brand is to develop a marketing process.

Digital marketing brands or products and services using all forms of digital advertising promotion can be defined as. Digital marketing, television, radio, internet, mobile and in a timely, relevant, personal and cost-effective way to reach customers uses any form of digital media.

Due to the non-reliance on the Internet, in the field of digital marketing such as mobile phones or cell phones, display / banner advertising, SMS / MMS, digital outdoor, and many more, including a whole lot of elements.